Taylor Swift Research Survey: Drama and Sales

This survey was conducted within a public relations research course. Three classmates and I developed this survey to gather feedback regarding how celebrity drama affects music sales and publicity, specifically with Taylor Swift. Through research, our job was to identify Swift's target audience and determine the best way to reach them. Using Qualtrics, we developed and distributed a survey, which helped us gather the needed information. We investigated how the drama between Swift, Kanye West and Katy Perry affected Swift's sales, video views and social media following. We then compiled our findings and recommendations into a survey report.

View a PDF version of the research analysis here.